NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Children are evacuated from school 'during an exam' after threat made via email
F1 marks 30th anniversary of Senna's death at Imola and Norris tries to follow up Miami win
Trump will address the NRA. He's called himself the best president for gun owners
Heather Graham wows in a strapless red gown for screening of her film Chosen Family
Sarah Jessica Parker divides opinion with enormous hat on set of And Just Like That
Bayer Leverkusen completes unprecedented unbeaten Bundesliga season and Cologne relegated
Messi in starting lineup for Inter Miami's match against DC United
Kenya, Uganda sign agreements to enhance bilateral cooperation
IF starring Ryan Reynolds lands at the top of a lackluster box office with less
Forget the Triple Crown. Even the Derby
Cannes 2024: Studio Ghibli takes a bow with an honorary Palme d'Or
Jetstar passenger finds genius way to book 58 flights for FREE